Predictable irrationality: Why we are wrong!

 A central theme in marketing as well as leadership is the question of: how do we make decisions? It seems suitable to kick of this new blog by saying some words about this. For most people that have either studied psychology or business it seems like a cliché to say that humans have long been looked at as rational actors, when we are really not. Stating this over and over has little or no value, but the question is: why are we systematically wrong? This is a topic that is intriguing to me, and the other day I came over a series of short lectures (13 x >5 minutes), that shed some light over this question, the introduction follows:

Lecture by: Dan Ariely, author of "Predictably Irrational" and Professor of Behavioral Economics at Duke University

To see all the chapters go to http://www.predictablyirrational.com/?page_id=7. Click the pictures on the right to open the videos, I recommend viewing them in the order they are presented.